Period of time: 2014年6期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 17,issue 6
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The performance benefits of being brand-orientated
By Wong Ho Yin,Merrilees Bill in (2008)
Journal of Product and Brand Management,volume 17,issue 6 , Vol. 17, Iss. 6, 2008-09 , pp.A cross-national validation of the consumer-based brand equity scale
By Buil Isabel,Chernatony Leslie de,Martínez Eva in (2008)
Journal of Product and Brand Management,volume 17,issue 6 , Vol. 17, Iss. 6, 2008-09 , pp.Brand extension: the moderating role of the category to which the brand extension is found
By Seltene Mehdi,Brunel Olivier in (2008)
Journal of Product and Brand Management,volume 17,issue 6 , Vol. 17, Iss. 6, 2008-09 , pp.Online satisfaction, trust and loyalty, and the impact of the offline parent brand
By Horppu Marianne,Kuivalainen Olli,Tarkiainen Anssi,Ellonen Hanna-Kaisa in (2008)
Journal of Product and Brand Management,volume 17,issue 6 , Vol. 17, Iss. 6, 2008-09 , pp.Recognizing the rights of consumers as brand co-owners
Journal of Product and Brand Management,volume 17,issue 6 , Vol. 17, Iss. 6, 2008-09 , pp.Product innovation and management in a small enterprise
Journal of Product and Brand Management,volume 17,issue 6 , Vol. 17, Iss. 6, 2008-09 , pp.