Period of time: 2014年1期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 20,issue 1
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Intergenerational influence on brand preferences
By Perez Maria Eugenia,Padgett Dan,Burgers Willem in (2011)
Journal of Product and Brand Management,volume 20,issue 1 , Vol. 20, Iss. 1, 2011-03 , pp.A three-stage model of consumer relationship investment
By Hess Jeff,Story John,Danes Jeffrey in (2011)
Journal of Product and Brand Management,volume 20,issue 1 , Vol. 20, Iss. 1, 2011-03 , pp.The impact of private label brands on customer loyalty and product category profitability
By Pepe Michael S.,Abratt Russell,Dion Paul in (2011)
Journal of Product and Brand Management,volume 20,issue 1 , Vol. 20, Iss. 1, 2011-03 , pp.By Belaid Samy,Behi Azza Temessek in (2011)
Journal of Product and Brand Management,volume 20,issue 1 , Vol. 20, Iss. 1, 2011-03 , pp.Consumer culture brand positioning strategies: an experimental investigation
By Gammoh Bashar S.,Koh Anthony C.,Okoroafo Sam C. in (2011)
Journal of Product and Brand Management,volume 20,issue 1 , Vol. 20, Iss. 1, 2011-03 , pp.Umbrella brand price premiums: effects of compatibility, similarity, and portfolio size
By Liu Xin,Hu Michael Y. in (2011)
Journal of Product and Brand Management,volume 20,issue 1 , Vol. 20, Iss. 1, 2011-03 , pp.Framing online promotions: shipping price inflation and deal value perceptions
By Chatterjee Patrali in (2011)
Journal of Product and Brand Management,volume 20,issue 1 , Vol. 20, Iss. 1, 2011-03 , pp.Willingness to pay for professional services
By Bechwati Nada Nasr in (2011)
Journal of Product and Brand Management,volume 20,issue 1 , Vol. 20, Iss. 1, 2011-03 , pp.