Period of time： 2014年3期
Publisher： Emerald Group Publishing Ltd
Founded in： 1992
Total resources： 124
ISSN： 1061-0421
Subject： F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 5,issue 3
Menu
Reengineering and the marketing function: integration of theory and practice
By Aurand Timothy W,Schoenbachler Denise D,Gordon Geoffrey L in (1996)
Journal of Product and Brand Management,volume 5,issue 3 , Vol. 5, Iss. 3, 1996-03 , pp.
Access to resources
Recommend
Test market city evaluation: a goal programming approach
By Hoffman James J,Schniederjans Marc J,Flynn Leisa in (1996)
Journal of Product and Brand Management,volume 5,issue 3 , Vol. 5, Iss. 3, 1996-03 , pp.Adopter categories in the acceptance process for consumer durables
By Martínez Eva,Polo Yolanda in (1996)
Journal of Product and Brand Management,volume 5,issue 3 , Vol. 5, Iss. 3, 1996-03 , pp.Own branding in UK and French grocery markets
By Fernie John,Pierrel Francis R.A. in (1996)
Journal of Product and Brand Management,volume 5,issue 3 , Vol. 5, Iss. 3, 1996-03 , pp.