Period of time: 2014年1期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 6,issue 1
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Brand development versus new product development: towards a process model of extension decisions
By Ambler Tim,Styles Chris in (1997)
Journal of Product and Brand Management,volume 6,issue 1 , Vol. 6, Iss. 1, 1997-01 , pp.The measurement of cannibalization
By Lomax Wendy,Hammond Kathy,East Robert,Clemente Maria in (1997)
Journal of Product and Brand Management,volume 6,issue 1 , Vol. 6, Iss. 1, 1997-01 , pp.Dual branding: how corporate names add value
By Saunders John,Guoqun Fu in (1997)
Journal of Product and Brand Management,volume 6,issue 1 , Vol. 6, Iss. 1, 1997-01 , pp.The death of brand deference: can brand management stop the rot?
Journal of Product and Brand Management,volume 6,issue 1 , Vol. 6, Iss. 1, 1997-01 , pp.Integrated brand building using brand taxonomies
By Chernatony Leslie de in (1997)
Journal of Product and Brand Management,volume 6,issue 1 , Vol. 6, Iss. 1, 1997-01 , pp.Rethinking brand management: the role of "brand chartering"
By Macrae Chris,Uncles Mark David in (1997)
Journal of Product and Brand Management,volume 6,issue 1 , Vol. 6, Iss. 1, 1997-01 , pp.