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Period of time: 2014年2期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 6,issue 2
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Perceptions of generic products: a macro and micro view
By Prendergast Gerard P,Marr Norman E in (1997)
Journal of Product and Brand Management,volume 6,issue 2 , Vol. 6, Iss. 2, 1997-02 , pp.![](/images/ico/ico5.png)
Corporate reputation: concept and measurement
Journal of Product and Brand Management,volume 6,issue 2 , Vol. 6, Iss. 2, 1997-02 , pp.![](/images/ico/ico5.png)
Reinventing the brand: bridging the gap between customer and brand value
By Maklan Stan,Knox Simon in (1997)
Journal of Product and Brand Management,volume 6,issue 2 , Vol. 6, Iss. 2, 1997-02 , pp.![](/images/ico/ico5.png)
A data-driven modeling approach to product level decision support
By D'Souza Giles,Allaway Arthur in (1997)
Journal of Product and Brand Management,volume 6,issue 2 , Vol. 6, Iss. 2, 1997-02 , pp.