Period of time： 2014年2期
Publisher： Emerald Group Publishing Ltd
Founded in： 1992
Total resources： 124
ISSN： 1061-0421
Subject： F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 9,issue 2
Menu
Beanie Babies: a case study in the engineering of a high-involvement/relationship-prone brand
By Morris Rebecca J,Martin Charles L in (2000)
Journal of Product and Brand Management,volume 9,issue 2 , Vol. 9, Iss. 2, 2000-02 , pp.
Access to resources
Recommend
Organizational learning: a critical component to new product development
By Saban Kenneth,Lanasa John,Lackman Conway,Peace Graham in (2000)
Journal of Product and Brand Management,volume 9,issue 2 , Vol. 9, Iss. 2, 2000-02 , pp.Brand and retailer loyalty: past behavior and future intentions
Journal of Product and Brand Management,volume 9,issue 2 , Vol. 9, Iss. 2, 2000-02 , pp.Does advertising in the UK need older models?
By Szmigin Isabelle,Carrigan Marylyn in (2000)
Journal of Product and Brand Management,volume 9,issue 2 , Vol. 9, Iss. 2, 2000-02 , pp.