Period of time: 2014年2期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 22,issue 2
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Uncovering attribute-based determinants of loyalty in cigarette brands
By Krystallis Athanasios in (2013)
Journal of Product and Brand Management,volume 22,issue 2 , Vol. 22, Iss. 2, 2013-04 , pp.An analysis of consumer reactions to green strategies
By Borin Norm,Lindsey-Mullikin Joan,Krishnan R. in (2013)
Journal of Product and Brand Management,volume 22,issue 2 , Vol. 22, Iss. 2, 2013-04 , pp.Linking place, mega-event and sponsorship evaluations
By Nadeau John,O'Reilly Norm,Heslop Louise A. in (2013)
Journal of Product and Brand Management,volume 22,issue 2 , Vol. 22, Iss. 2, 2013-04 , pp.By Gamliel Eyal,Herstein Ram in (2013)
Journal of Product and Brand Management,volume 22,issue 2 , Vol. 22, Iss. 2, 2013-04 , pp.Building brands through brand alliances: combining warranty information with a brand ally
By Fang Xiang,Gammoh Bashar S.,Voss Kevin E. in (2013)
Journal of Product and Brand Management,volume 22,issue 2 , Vol. 22, Iss. 2, 2013-04 , pp.Warranty implementation and evaluation: a global firm's case
Journal of Product and Brand Management,volume 22,issue 2 , Vol. 22, Iss. 2, 2013-04 , pp.Reassessing retailers' usage of partially comparative pricing
By Mohammed Shazad Mustapha,Miniard Paul W. in (2013)
Journal of Product and Brand Management,volume 22,issue 2 , Vol. 22, Iss. 2, 2013-04 , pp.By Nejad Mohammad G. in (2013)
Journal of Product and Brand Management,volume 22,issue 2 , Vol. 22, Iss. 2, 2013-04 , pp.