Period of time: 2014年2期
Publisher: Emerald Group Publishing Ltd
Founded in: 1998
Total resources: 61
ISSN: 1352-2752
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Qualitative Market Research: An International Journal,volume 17,issue 2
Menu
Brand meaning gaps and dynamics: theory, research, and practice
By Wilson Elizabeth Jane,Bengtsson Anders,Curran Catharine in (2014)
Qualitative Market Research: An International Journal,volume 17,issue 2 , Vol. 17, Iss. 2, 2014-04 , pp.Contextualising brand consumption experiences: a multi-modal enabling technique
By Bulmer Sandy,Buchanan-Oliver Margo in (2014)
Qualitative Market Research: An International Journal,volume 17,issue 2 , Vol. 17, Iss. 2, 2014-04 , pp.