Journal of Marketing Practice: Applied Marketing Science,volume 1,issue 3  (03-1999)

Period of time： 1999年3期

Publisher： Emerald Group Publishing Ltd

Founded in： 1995

Total resources： 27

ISSN： 1355-2538

Subject： F7 Trade Economy

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Journal of Marketing Practice: Applied Marketing Science,volume 1,issue 3

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To tender or to negotiate: the buyer's dilemma

By Holmes George in (1995)

Journal of Marketing Practice: Applied Marketing Science,volume 1,issue 3 , Vol. 1, Iss. 3, 1995-03 , pp. 7-17

Emerald Group Publishing Ltd

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Ethics at the sales-purchasing interface: A case of double standards?

By Wood Graham in (1995)

Journal of Marketing Practice: Applied Marketing Science,volume 1,issue 3 , Vol. 1, Iss. 3, 1995-03 , pp. 21-38

Emerald Group Publishing Ltd

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The marketing of pharmaceuticals: standardization or customization?

By Doherty Gerard,Ennew Christine T in (1995)

Journal of Marketing Practice: Applied Marketing Science,volume 1,issue 3 , Vol. 1, Iss. 3, 1995-03 , pp. 39-50

Emerald Group Publishing Ltd

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The marketing activities of new golf developments in the UK and Ireland

By Shaw Vivienne,Alderson Justin in (1995)

Journal of Marketing Practice: Applied Marketing Science,volume 1,issue 3 , Vol. 1, Iss. 3, 1995-03 , pp. 53-67

Emerald Group Publishing Ltd

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Total 4 item(s)