Journal of Marketing Practice: Applied Marketing Science,volume 4,issue 3  (03-1999)

Period of time： 1999年3期

Publisher： Emerald Group Publishing Ltd

Founded in： 1995

Total resources： 27

ISSN： 1355-2538

Subject： F7 Trade Economy

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Journal of Marketing Practice: Applied Marketing Science,volume 4,issue 3

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Developing marketing planning skills: combining theory and practice

By Hill Jimmy,McGowan Pauric,Maclaran Pauline in (1998)

Journal of Marketing Practice: Applied Marketing Science,volume 4,issue 3 , Vol. 4, Iss. 3, 1998-03 , pp. 69-84

Emerald Group Publishing Ltd

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A test of the Fishbein-Ajzen behavioral intentions model under Chinese cultural settings: are there any differences between PRC and Hong Kong consumers?

By Chan Ricky Yee-kwong,Lau Lorett in (1998)

Journal of Marketing Practice: Applied Marketing Science,volume 4,issue 3 , Vol. 4, Iss. 3, 1998-03 , pp. 85-101

Emerald Group Publishing Ltd

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Total 2 item(s)