Journal of Marketing Practice: Applied Marketing Science,volume 4,issue 8  (08-1999)

Period of time： 1999年8期

Publisher： Emerald Group Publishing Ltd

Founded in： 1995

Total resources： 27

ISSN： 1355-2538

Subject： F7 Trade Economy

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Journal of Marketing Practice: Applied Marketing Science,volume 4,issue 8

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Case study: Doing a market assessment for an unfamiliar product

By Dawes John G in (1998)

Journal of Marketing Practice: Applied Marketing Science,volume 4,issue 8 , Vol. 4, Iss. 8, 1998-08 , pp. 221-230

Emerald Group Publishing Ltd

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The usage and portrayal of older models in contemporary consumer advertising

By Carrigan Marylyn,Szmigin Isabelle in (1998)

Journal of Marketing Practice: Applied Marketing Science,volume 4,issue 8 , Vol. 4, Iss. 8, 1998-08 , pp. 231-248

Emerald Group Publishing Ltd

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Total 2 item(s)