International Journal of Technology Marketing,volume 7,issue 4  (10-2014)

Period of time： 2014年4期

Publisher： Inderscience Publishers

Founded in： 2005

Total resources： 29

ISSN： 1741-878X

Subject： F7 Trade Economy

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International Journal of Technology Marketing,volume 7,issue 4

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Consumer behaviour-based innovation diffusion modelling using stochastic differential equation incorporating change in adoption rate

By Singh Ompal in (2012)

International Journal of Technology Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 2012-10 , pp. 346-360

Inderscience Publishers

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Using mature concepts to generate new ideas: technology acceptance revisited

By White Christopher in (2012)

International Journal of Technology Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 2012-10 , pp. 361-378

Inderscience Publishers

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Consumer response to technology product ads containing irrelevant cues: the role of consumer characteristics

By Wang Edward Shih-Tse in (2012)

International Journal of Technology Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 2012-10 , pp. 379-391

Inderscience Publishers

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Learning in alliances: the role of promoting innovation and building relationships

By Koch Anne H. in (2012)

International Journal of Technology Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 2012-10 , pp. 392-407

Inderscience Publishers

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Multi-market contacts as a challenge to open innovation theory

By Alcalde Henar in (2012)

International Journal of Technology Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 2012-10 , pp. 408-425

Inderscience Publishers

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Total 5 item(s)