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Period of time: 2016年9期
Publisher: Emerald Group Publishing Ltd
Founded in: 1978
Total resources: 59
ISSN: 2040-8269
Subject: F2 Economic Planning and Management
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Management Research Review,volume 35,issue 9
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Are social media replacing traditional media in terms of brand equity creation?
By Bruhn Manfred,Schoenmueller Verena,Schäfer Daniela B. in (2012)
Management Research Review,volume 35,issue 9 , Vol. 35, Iss. 9, 2012-08 , pp.![](/images/ico/ico5.png)
The effect of web communities on consumers' initial trust in B2C e-commerce websites
By Brengman Malaika,Karimov Farhod P. in (2012)
Management Research Review,volume 35,issue 9 , Vol. 35, Iss. 9, 2012-08 , pp.![](/images/ico/ico5.png)
Do microblog postings influence consumer perceptions of retailers' e-servicescapes?
By Tran Gina A.,Strutton David,Taylor David G. in (2012)
Management Research Review,volume 35,issue 9 , Vol. 35, Iss. 9, 2012-08 , pp.![](/images/ico/ico5.png)
Trust intentions in readers of blogs
By Doyle James D.,Heslop Louise A.,Ramirez Alex,Cray David in (2012)
Management Research Review,volume 35,issue 9 , Vol. 35, Iss. 9, 2012-08 , pp.![](/images/ico/ico5.png)
Customer engagement in a Facebook brand community
By Gummerus Johanna,Liljander Veronica,Weman Emil,Pihlström Minna in (2012)
Management Research Review,volume 35,issue 9 , Vol. 35, Iss. 9, 2012-08 , pp.![](/images/ico/ico5.png)
"Like it or not": Consumer responses to word-of-mouth communication in on-line social networks
By Coulter Keith S.,Roggeveen Anne in (2012)
Management Research Review,volume 35,issue 9 , Vol. 35, Iss. 9, 2012-08 , pp.