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Period of time: 2015年3期
Publisher: Emerald Group Publishing Ltd
Founded in: 2011
Total resources: 7
ISSN: 2042-6763
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Social Marketing,volume 3,issue 3
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From the 4Ps to COM-SM: reconfiguring the social marketing mix
By Tapp Alan,Spotswood Fiona in (2013)
Journal of Social Marketing,volume 3,issue 3 , Vol. 3, Iss. 3, 2013-10 , pp.![](/images/ico/ico5.png)
Fresh ideas: services thinking for social marketing
By Russell-Bennett Rebekah,Wood Matthew,Previte Jo in (2013)
Journal of Social Marketing,volume 3,issue 3 , Vol. 3, Iss. 3, 2013-10 , pp.![](/images/ico/ico5.png)
Value co-creation in social marketing: functional or fanciful?
By Domegan Christine,Collins Katie,Stead Martine,McHugh Patricia,Hughes Tim in (2013)
Journal of Social Marketing,volume 3,issue 3 , Vol. 3, Iss. 3, 2013-10 , pp.![](/images/ico/ico5.png)
Examining the impact of experience on value in social marketing
Journal of Social Marketing,volume 3,issue 3 , Vol. 3, Iss. 3, 2013-10 , pp.![](/images/ico/ico5.png)
Beyond persuasion: a cultural perspective of behaviour
By Spotswood Fiona,Tapp Alan in (2013)
Journal of Social Marketing,volume 3,issue 3 , Vol. 3, Iss. 3, 2013-10 , pp.