Period of time: 2014年1-2期
Publisher: Routledge Ltd
Founded in: 1985
Total resources: 96
ISSN: 0267-257X
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Management,volume 25,issue 1-2
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Political Relationship Marketing: some macro/micro thoughts
By Henneberg Stephan C.,O'Shaughnessy Nicholas J. in (2009)
Journal of Marketing Management,volume 25,issue 1-2 , Vol. 25, Iss. 1-2, 2009-02 , pp.Management framework guiding strategic thinking in rapidly changing markets
By Cravens David W.,Piercy Nigel F.,Baldauf Artur in (2009)
Journal of Marketing Management,volume 25,issue 1-2 , Vol. 25, Iss. 1-2, 2009-02 , pp.How does Relationship Management Infrastructure influence performance?
By Jarratt Denise G.,Katsikeas Constantine S. in (2009)
Journal of Marketing Management,volume 25,issue 1-2 , Vol. 25, Iss. 1-2, 2009-02 , pp.Retailer brands and the impact on innovativeness in the grocery market
By Anselmsson Johan,Johansson Ulf in (2009)
Journal of Marketing Management,volume 25,issue 1-2 , Vol. 25, Iss. 1-2, 2009-02 , pp.Managing destination brands: establishing a theoretical foundation
Journal of Marketing Management,volume 25,issue 1-2 , Vol. 25, Iss. 1-2, 2009-02 , pp.Increasing shareholder value through building Customer and Brand Equity
By Bick Geoffrey N. C. in (2009)
Journal of Marketing Management,volume 25,issue 1-2 , Vol. 25, Iss. 1-2, 2009-02 , pp.Disadvantaged consumers' experiences of marketplace discrimination in customer services
Journal of Marketing Management,volume 25,issue 1-2 , Vol. 25, Iss. 1-2, 2009-02 , pp.By Rose Susan,Samouel Phillip in (2009)
Journal of Marketing Management,volume 25,issue 1-2 , Vol. 25, Iss. 1-2, 2009-02 , pp.Eventalizing the marketing concept
Journal of Marketing Management,volume 25,issue 1-2 , Vol. 25, Iss. 1-2, 2009-02 , pp.