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Period of time: 2013年6期
Publisher: Palgrave Macmillan Ltd
Founded in: 1993
Total resources: 4
ISSN: 1479-1803
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Brand Management, The,volume 20,issue 6
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The five phases of SME brand-building
By Centeno Edgar,Hart Susan,Dinnie Keith in (2013)
Journal of Brand Management, The,volume 20,issue 6 , Vol. 20, Iss. 6, 2013-06 , pp.![](/images/ico/ico5.png)
The inauthentic other: Social comparison theory and brand avoidance within consumer sub-cultures
By Charmley Ryan,Garry Tony,Ballantine Paul W in (2013)
Journal of Brand Management, The,volume 20,issue 6 , Vol. 20, Iss. 6, 2013-06 , pp.![](/images/ico/ico5.png)
By Puligadda Sanjay,Cronley Maria,Kardes Frank in (2013)
Journal of Brand Management, The,volume 20,issue 6 , Vol. 20, Iss. 6, 2013-06 , pp.![](/images/ico/ico5.png)
The impact of brand value on firm valuation: The moderating influence of firm type
By Kirk Colleen P,Ray Ipshita,Wilson Berry in (2013)
Journal of Brand Management, The,volume 20,issue 6 , Vol. 20, Iss. 6, 2013-06 , pp.![](/images/ico/ico5.png)
By Hickman Thomas M,Ward James C in (2013)
Journal of Brand Management, The,volume 20,issue 6 , Vol. 20, Iss. 6, 2013-06 , pp.![](/images/ico/ico5.png)
The impact of brand personality on consumer responses to persuasion attempts
By Guèvremont Amélie,Grohmann Bianca in (2013)
Journal of Brand Management, The,volume 20,issue 6 , Vol. 20, Iss. 6, 2013-06 , pp.![](/images/ico/ico5.png)
Nutrition labelling: Employing consumer segmentation to enhance usefulness
By Souiden Nizar,Abdelaziz Fouad Ben,Fauconnier Audrey in (2013)
Journal of Brand Management, The,volume 20,issue 6 , Vol. 20, Iss. 6, 2013-06 , pp.