The Journal of Brand Management,volume 20,issue 5  (04-2013)

Period of time: 2013年5期

Publisher: Palgrave Macmillan Ltd

Founded in: 1993

Total resources: 4

ISSN: 1479-1803

Subject: F7 Trade Economy

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The Journal of Brand Management,volume 20,issue 5

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Factors contributing brand attitude in advergames: Entertainment and irritation

By Martí-Parreño José,Aldás-Manzano Joaquín,Currás-Pérez Rafael,Sánchez-García Isabel in (2013)

The Journal of Brand Management,volume 20,issue 5 , Vol. 20, Iss. 5, 2013-04 , pp. 374-388

Palgrave Macmillan Ltd

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