Period of time: 2013年5期
Publisher: Palgrave Macmillan Ltd
Founded in: 1993
Total resources: 4
ISSN: 1479-1803
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
The Journal of Brand Management,volume 20,issue 5
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By Elving Wim J L,Westhoff Jorinde J C,Meeusen Kelta,Schoonderbeek Jan-Willem in (2013)
The Journal of Brand Management,volume 20,issue 5 , Vol. 20, Iss. 5, 2013-04 , pp.Factors contributing brand attitude in advergames: Entertainment and irritation
By Martí-Parreño José,Aldás-Manzano Joaquín,Currás-Pérez Rafael,Sánchez-García Isabel in (2013)
The Journal of Brand Management,volume 20,issue 5 , Vol. 20, Iss. 5, 2013-04 , pp.Using type font characteristics to communicate brand personality of new brands
By Grohmann Bianca,Giese Joan L,Parkman Ian D in (2013)
The Journal of Brand Management,volume 20,issue 5 , Vol. 20, Iss. 5, 2013-04 , pp.By Nysveen Herbjørn,Pedersen Per E,Skard Siv in (2013)
The Journal of Brand Management,volume 20,issue 5 , Vol. 20, Iss. 5, 2013-04 , pp.By Huber Frank,Lenzen Michael,Meyer Frederik,Weihrauch Andrea in (2013)
The Journal of Brand Management,volume 20,issue 5 , Vol. 20, Iss. 5, 2013-04 , pp.