Quantitative Marketing and Economics,volume 9,issue 1  (03-2014)

Period of time： 2014年1期

Publisher： Springer Publishing Company

Founded in： 2003

Total resources： 20

ISSN： 1570-7156

Subject： F Economic

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Quantitative Marketing and Economics,volume 9,issue 1

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Endogenous sunk costs and the geographic differences in the market structures of CPG categories

By Bronnenberg Bart in (2011)

Quantitative Marketing and Economics,volume 9,issue 1 , Vol. 9, Iss. 1, 2011-03 , pp. 1-23

Springer Publishing Company

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Consumer learning, switching costs, and heterogeneity: A structural examination

By Osborne Matthew in (2011)

Quantitative Marketing and Economics,volume 9,issue 1 , Vol. 9, Iss. 1, 2011-03 , pp. 25-70

Springer Publishing Company

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Advertising to a social network

By Zubcsek Peter in (2011)

Quantitative Marketing and Economics,volume 9,issue 1 , Vol. 9, Iss. 1, 2011-03 , pp. 71-107

Springer Publishing Company

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Total 3 item(s)