Quantitative Marketing and Economics,volume 7,issue 3  (09-2014)

Period of time： 2014年3期

Publisher： Springer Publishing Company

Founded in： 2003

Total resources： 20

ISSN： 1570-7156

Subject： F Economic

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Quantitative Marketing and Economics,volume 7,issue 3

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Targeted advertising as a signal

By Anand Bharat in (2009)

Quantitative Marketing and Economics,volume 7,issue 3 , Vol. 7, Iss. 3, 2009-09 , pp. 237-266

Springer Publishing Company

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Communication strategy in partnership selection

By Kuksov Dmitri in (2009)

Quantitative Marketing and Economics,volume 7,issue 3 , Vol. 7, Iss. 3, 2009-09 , pp. 267-288

Springer Publishing Company

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Moving from customer lifetime value to customer equity

By Drèze Xavier in (2009)

Quantitative Marketing and Economics,volume 7,issue 3 , Vol. 7, Iss. 3, 2009-09 , pp. 289-320

Springer Publishing Company

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Optimal criteria for selecting price discrimination metrics when buyers have log-normally distributed willingness-to-pay

By Huang Ke-Wei in (2009)

Quantitative Marketing and Economics,volume 7,issue 3 , Vol. 7, Iss. 3, 2009-09 , pp. 321-341

Springer Publishing Company

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Total 4 item(s)