Journal of the Academy of Marketing Science,volume 41,issue 4  (07-2013)

Period of time： 2013年4期

Publisher： Springer Publishing Company

Founded in： 1973

Total resources： 7

ISSN： 0092-0703

Subject： F7 Trade Economy

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Journal of the Academy of Marketing Science,volume 41,issue 4

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Elevating marketing: marketing is dead! Long live marketing!

By Webster Frederick in (2013)

Journal of the Academy of Marketing Science,volume 41,issue 4 , Vol. 41, Iss. 4, 2013-07 , pp. 389-399

Springer Publishing Company

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Activation of country stereotypes: automaticity, consonance, and impact

By Herz Marc in (2013)

Journal of the Academy of Marketing Science,volume 41,issue 4 , Vol. 41, Iss. 4, 2013-07 , pp. 400-417

Springer Publishing Company

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Selling financial services: the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions

By DeCarlo Thomas in (2013)

Journal of the Academy of Marketing Science,volume 41,issue 4 , Vol. 41, Iss. 4, 2013-07 , pp. 418-435

Springer Publishing Company

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Managerial decision making in customer management: adaptive, fast and frugal?

By Bauer Johannes in (2013)

Journal of the Academy of Marketing Science,volume 41,issue 4 , Vol. 41, Iss. 4, 2013-07 , pp. 436-455

Springer Publishing Company

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Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?

By Kalaignanam Kartik in (2013)

Journal of the Academy of Marketing Science,volume 41,issue 4 , Vol. 41, Iss. 4, 2013-07 , pp. 456-472

Springer Publishing Company

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An introspective examination of single-unit versus multi-unit franchisees

By Dant Rajiv in (2013)

Journal of the Academy of Marketing Science,volume 41,issue 4 , Vol. 41, Iss. 4, 2013-07 , pp. 473-496

Springer Publishing Company

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Erratum to: An introspective examination of single-unit versus multi-unit franchisees

By Dant Rajiv in (2013)

Journal of the Academy of Marketing Science,volume 41,issue 4 , Vol. 41, Iss. 4, 2013-07 , pp. 497-500

Springer Publishing Company

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Total 7 item(s)