Journal of the Academy of Marketing Science,volume 39,issue 3  (06-2013)

Period of time： 2013年3期

Publisher： Springer Publishing Company

Founded in： 1973

Total resources： 7

ISSN： 0092-0703

Subject： F7 Trade Economy

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Journal of the Academy of Marketing Science,volume 39,issue 3

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Managing rewards to enhance relational worth

By Melancon Joanna in (2011)

Journal of the Academy of Marketing Science,volume 39,issue 3 , Vol. 39, Iss. 3, 2011-06 , pp. 341-362

Springer Publishing Company

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The influence of redemption time frame on responses to incentives

By Roehm Michelle in (2011)

Journal of the Academy of Marketing Science,volume 39,issue 3 , Vol. 39, Iss. 3, 2011-06 , pp. 363-375

Springer Publishing Company

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Productive play time: the effect of practice on consumer demand for hedonic experiences

By Murray Kyle in (2011)

Journal of the Academy of Marketing Science,volume 39,issue 3 , Vol. 39, Iss. 3, 2011-06 , pp. 376-391

Springer Publishing Company

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Brand personality appeal: conceptualization and empirical validation

By Freling Traci in (2011)

Journal of the Academy of Marketing Science,volume 39,issue 3 , Vol. 39, Iss. 3, 2011-06 , pp. 392-406

Springer Publishing Company

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Drivers of sales performance: a contemporary meta-analysis. Have salespeople become knowledge brokers?

By Verbeke Willem in (2011)

Journal of the Academy of Marketing Science,volume 39,issue 3 , Vol. 39, Iss. 3, 2011-06 , pp. 407-428

Springer Publishing Company

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Breaking bread with Abraham's children: Christians, Jews and Muslims' holiday consumption in dominant, minority and diasporic communities

By Hirschman Elizabeth in (2011)

Journal of the Academy of Marketing Science,volume 39,issue 3 , Vol. 39, Iss. 3, 2011-06 , pp. 429-448

Springer Publishing Company

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Multiple emotional contagions in service encounters

By Du Jiangang in (2011)

Journal of the Academy of Marketing Science,volume 39,issue 3 , Vol. 39, Iss. 3, 2011-06 , pp. 449-466

Springer Publishing Company

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Benefits and challenges of conducting multiple methods research in marketing

By Davis Donna in (2011)

Journal of the Academy of Marketing Science,volume 39,issue 3 , Vol. 39, Iss. 3, 2011-06 , pp. 467-479

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Total 8 item(s)