Journal of the Academy of Marketing Science,volume 38,issue 6  (12-2013)

Period of time： 2013年6期

Publisher： Springer Publishing Company

Founded in： 1973

Total resources： 7

ISSN： 0092-0703

Subject： F7 Trade Economy

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Journal of the Academy of Marketing Science,volume 38,issue 6

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Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance

By Peterson Robert in (2010)

Journal of the Academy of Marketing Science,volume 38,issue 6 , Vol. 38, Iss. 6, 2010-12 , pp. 677-690

Springer Publishing Company

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Exploring the national and organizational culture mix in service firms

By Webster Cynthia in (2010)

Journal of the Academy of Marketing Science,volume 38,issue 6 , Vol. 38, Iss. 6, 2010-12 , pp. 691-703

Springer Publishing Company

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An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes

By John Mariadoss Babu in (2010)

Journal of the Academy of Marketing Science,volume 38,issue 6 , Vol. 38, Iss. 6, 2010-12 , pp. 704-719

Springer Publishing Company

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Towards an empirically based taxonomy of buyer–seller relations in business markets

By Wong Charles in (2010)

Journal of the Academy of Marketing Science,volume 38,issue 6 , Vol. 38, Iss. 6, 2010-12 , pp. 720-737

Springer Publishing Company

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A comprehensive model of customer direct and indirect revenge: understanding the effects of perceived greed and customer power

By Grégoire Yany in (2010)

Journal of the Academy of Marketing Science,volume 38,issue 6 , Vol. 38, Iss. 6, 2010-12 , pp. 738-758

Springer Publishing Company

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Transparent pricing: theory, tests, and implications for marketing practice

By Carter Robert in (2010)

Journal of the Academy of Marketing Science,volume 38,issue 6 , Vol. 38, Iss. 6, 2010-12 , pp. 759-774

Springer Publishing Company

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Customer value impact of sales contests

By Garrett Jason in (2010)

Journal of the Academy of Marketing Science,volume 38,issue 6 , Vol. 38, Iss. 6, 2010-12 , pp. 775-786

Springer Publishing Company

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Measuring personal cultural orientations: scale development and validation

By Sharma Piyush in (2010)

Journal of the Academy of Marketing Science,volume 38,issue 6 , Vol. 38, Iss. 6, 2010-12 , pp. 787-806

Springer Publishing Company

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Total 8 item(s)