Period of time: 2013年1期
Publisher: Springer Publishing Company
Founded in: 1989
Total resources: 48
ISSN: 0923-0645
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Marketing Letters,volume 10,issue 1
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Store-, Market-, and Consumer-Characteristics: The Drivers of Store Performance
Marketing Letters,volume 10,issue 1 , Vol. 10, Iss. 1, 1999-02 , pp.Urban Legends: The Word-of-Mouth Communication of Morality Through Negative Story Content
Marketing Letters,volume 10,issue 1 , Vol. 10, Iss. 1, 1999-02 , pp.A Note on the Relationship between Firm Diversification and Corporate Advertising Expenditures
Marketing Letters,volume 10,issue 1 , Vol. 10, Iss. 1, 1999-02 , pp.Corporate Advertising Pass-through onto the Brand: Some Experimental Evidence
Marketing Letters,volume 10,issue 1 , Vol. 10, Iss. 1, 1999-02 , pp.Product Ownership as a Moderator of Self-Congruity Effects
Marketing Letters,volume 10,issue 1 , Vol. 10, Iss. 1, 1999-02 , pp.