Marketing Letters,volume 11,issue 3  (08-2013)

Period of time： 2013年3期

Publisher： Springer Publishing Company

Founded in： 1989

Total resources： 48

ISSN： 0923-0645

Subject： F7 Trade Economy

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Marketing Letters,volume 11,issue 3

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Indifference Curves that Travel with the Choice Set

By Drolet A. in (2000)

Marketing Letters,volume 11,issue 3 , Vol. 11, Iss. 3, 2000-08 , pp. 199-209

Springer Publishing Company

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Leveraging Equity Across The Brand Portfolio

By Simmons C.J. in (2000)

Marketing Letters,volume 11,issue 3 , Vol. 11, Iss. 3, 2000-08 , pp. 210-220

Springer Publishing Company

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Advertising Spending and Perceived Quality

By Moorthy S. in (2000)

Marketing Letters,volume 11,issue 3 , Vol. 11, Iss. 3, 2000-08 , pp. 221-233

Springer Publishing Company

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Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects for Consumer Evaluations of the Brand and the Ad

By Burton S. in (2000)

Marketing Letters,volume 11,issue 3 , Vol. 11, Iss. 3, 2000-08 , pp. 235-247

Springer Publishing Company

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Attribute Range Effects in Binary Response Tasks

By Ohler T. in (2000)

Marketing Letters,volume 11,issue 3 , Vol. 11, Iss. 3, 2000-08 , pp. 249-260

Springer Publishing Company

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A Meta-Analysis of Variance Accounted for and Factor Loadings in Exploratory Factor Analysis

By Peterson R.A. in (2000)

Marketing Letters,volume 11,issue 3 , Vol. 11, Iss. 3, 2000-08 , pp. 261-275

Springer Publishing Company

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Total 6 item(s)