Marketing Letters,volume 13,issue 2  (05-2013)

Period of time： 2013年2期

Publisher： Springer Publishing Company

Founded in： 1989

Total resources： 48

ISSN： 0923-0645

Subject： F7 Trade Economy

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Marketing Letters,volume 13,issue 2

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Internal Marketing at Continental Airlines: Convincing Employees that Management Knows Best

By Prasad A. in (2002)

Marketing Letters,volume 13,issue 2 , Vol. 13, Iss. 2, 2002-05 , pp. 75-89

Springer Publishing Company

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Shopping Style Segmentation of Consumers

By Papatla P. in (2002)

Marketing Letters,volume 13,issue 2 , Vol. 13, Iss. 2, 2002-05 , pp. 91-106

Springer Publishing Company

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The Effect of Single and Dual Sales Targets on Sales Call Selection: Quota versus Quota and Bonus Plan

By Mcfarland R.G. in (2002)

Marketing Letters,volume 13,issue 2 , Vol. 13, Iss. 2, 2002-05 , pp. 107-120

Springer Publishing Company

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Changing Perceptions and Changing Behavior in Customer Relationships

By Verhoef P.C. in (2002)

Marketing Letters,volume 13,issue 2 , Vol. 13, Iss. 2, 2002-05 , pp. 121-134

Springer Publishing Company

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A Guadagni-Little Likelihood Can Have Multiple Maxima

By Anderson E.T. in (2002)

Marketing Letters,volume 13,issue 2 , Vol. 13, Iss. 2, 2002-05 , pp. 135-150

Springer Publishing Company

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Total 5 item(s)