Marketing Letters,volume 16,issue 1  (01-2013)

Period of time： 2013年1期

Publisher： Springer Publishing Company

Founded in： 1989

Total resources： 48

ISSN： 0923-0645

Subject： F7 Trade Economy

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Marketing Letters,volume 16,issue 1

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Consumer Choices Under Small Probabilities: Overweighting or Underweighting?

By Chen Rong in (2005)

Marketing Letters,volume 16,issue 1 , Vol. 16, Iss. 1, 2005-01 , pp. 5-18

Springer Publishing Company

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Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective

By Murthy Pushkar in (2005)

Marketing Letters,volume 16,issue 1 , Vol. 16, Iss. 1, 2005-01 , pp. 19-35

Springer Publishing Company

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The Impact of Price Disclosure on Dynamic Shopping Decisions

By Dellaert Benedict in (2005)

Marketing Letters,volume 16,issue 1 , Vol. 16, Iss. 1, 2005-01 , pp. 37-52

Springer Publishing Company

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Do Style-Goods Retailers’ Demands for Guaranteed Profit Margins Unfairly Exploit Vendors?

By Mantrala Murali in (2005)

Marketing Letters,volume 16,issue 1 , Vol. 16, Iss. 1, 2005-01 , pp. 53-66

Springer Publishing Company

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Total 4 item(s)