Period of time: 2013年2期
Publisher: Springer Publishing Company
Founded in: 1989
Total resources: 48
ISSN: 0923-0645
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Marketing Letters,volume 17,issue 2
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Some antecedents and outcomes of brand love
By Carroll Barbara,Ahuvia Aaron in (2006)
Marketing Letters,volume 17,issue 2 , Vol. 17, Iss. 2, 2006-04 , pp.An exploratory analysis of the determinants of cooperative advertising participation rates
Marketing Letters,volume 17,issue 2 , Vol. 17, Iss. 2, 2006-04 , pp.“I love it” or “I hate it”? The positivity effect in stated preferences for agent evaluation
Marketing Letters,volume 17,issue 2 , Vol. 17, Iss. 2, 2006-04 , pp.Comparing the generalizability of online and mail surveys in cross-national service quality research
By Deutskens Elisabeth,Jong Ad,Ruyter Ko,Wetzels Martin in (2006)
Marketing Letters,volume 17,issue 2 , Vol. 17, Iss. 2, 2006-04 , pp.An empirical comparison of methods for measuring consumers’ willingness to pay
By Voelckner Franziska in (2006)
Marketing Letters,volume 17,issue 2 , Vol. 17, Iss. 2, 2006-04 , pp.Interaction between two types of information on reactions to delays
By Hui Michael,Tse Alan,Zhou Lianxi in (2006)
Marketing Letters,volume 17,issue 2 , Vol. 17, Iss. 2, 2006-04 , pp.