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Period of time: 2013年1期
Publisher: Springer Publishing Company
Founded in: 1989
Total resources: 48
ISSN: 0923-0645
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Marketing Letters,volume 7,issue 1
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The Relationship Between the Marketing Mix and Share of Category Requirements
By Bhattacharya C.B. in (1996)
Marketing Letters,volume 7,issue 1 , Vol. 7, Iss. 1, 1996-01 , pp.![](/images/ico/ico5.png)
Advertising Effects on Consumer Welfare: Prices Paid and Liking for Brands Selected
Marketing Letters,volume 7,issue 1 , Vol. 7, Iss. 1, 1996-01 , pp.![](/images/ico/ico5.png)
The Effect of Experience with a Brand Imitator on the Original Brand
Marketing Letters,volume 7,issue 1 , Vol. 7, Iss. 1, 1996-01 , pp.![](/images/ico/ico5.png)
A Dynamic Model of Reference Price and Expected Quality
Marketing Letters,volume 7,issue 1 , Vol. 7, Iss. 1, 1996-01 , pp.![](/images/ico/ico5.png)
Understanding the Negativity Effect: The Role of Processing Focus
Marketing Letters,volume 7,issue 1 , Vol. 7, Iss. 1, 1996-01 , pp.![](/images/ico/ico5.png)
Computer-Aided Content Analysis: What Do 240 Advertising Slogans Have in Common?
By Dowling G.R.,Kabanoff B. in (1996)
Marketing Letters,volume 7,issue 1 , Vol. 7, Iss. 1, 1996-01 , pp.![](/images/ico/ico5.png)
Consumer Inventory Sensitivity and the Postpromotion Dip
Marketing Letters,volume 7,issue 1 , Vol. 7, Iss. 1, 1996-01 , pp.![](/images/ico/ico5.png)
Order of Entry, Trial Diffusion, and Elasticity Dynamics: An Empirical Case
By Parker P.M.,Gatignon H. in (1996)
Marketing Letters,volume 7,issue 1 , Vol. 7, Iss. 1, 1996-01 , pp.