The Marketing Review,volume 14,issue 1  (01-2014)

Period of time： 2014年1期

Publisher： Westburn Publishers Ltd

Founded in： 2000

Total resources： 53

ISSN： 1469-347X

Subject： F7 Trade Economy

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The Marketing Review,volume 14,issue 1

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Editorial: Special issue: Marketing education

By Vos Lynn,Brennan Ross in (2014)

The Marketing Review,volume 14,issue 1 , Vol. 14, Iss. 1, 2014-01 , pp. 1-3

Westburn Publishers Ltd

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Helping students understand the relevance of social media tools to marketing practitioners: A case study of a marketing principles module

By Walker Lorna in (2014)

The Marketing Review,volume 14,issue 1 , Vol. 14, Iss. 1, 2014-01 , pp. 5-27

Westburn Publishers Ltd

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Employability skills: Maintaining relevance in marketing education

By Barker Beverly in (2014)

The Marketing Review,volume 14,issue 1 , Vol. 14, Iss. 1, 2014-01 , pp. 29-48

Westburn Publishers Ltd

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Designing relevant marketing curriculum: The state of the nation

By Dennis June in (2014)

The Marketing Review,volume 14,issue 1 , Vol. 14, Iss. 1, 2014-01 , pp. 49-66

Westburn Publishers Ltd

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Marketing simulation games: A review of issues in teaching and learning

By Vos Lynn in (2014)

The Marketing Review,volume 14,issue 1 , Vol. 14, Iss. 1, 2014-01 , pp. 67-96

Westburn Publishers Ltd

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Reflecting on experiential learning in marketing education

By Brennan Ross in (2014)

The Marketing Review,volume 14,issue 1 , Vol. 14, Iss. 1, 2014-01 , pp. 97-108

Westburn Publishers Ltd

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Total 6 item(s)