Period of time: 2014年1期
Publisher: Westburn Publishers Ltd
Founded in: 2000
Total resources: 53
ISSN: 1469-347X
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
The Marketing Review,volume 10,issue 1
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Marketing out of the recession: recovery is coming, but things will never be the same again
By Piercy Nigel F.,Cravens David W.,Lane Nikala in (2010)
The Marketing Review,volume 10,issue 1 , Vol. 10, Iss. 1, 2010-03 , pp.Measuring marketing performance: a review and a framework
The Marketing Review,volume 10,issue 1 , Vol. 10, Iss. 1, 2010-03 , pp.Influence of product life cycle stage on consideration set size: the case of 'think products'
The Marketing Review,volume 10,issue 1 , Vol. 10, Iss. 1, 2010-03 , pp.Product line sub-branding versus company as the brand in services
By Rahman Kaleel,Areni Charles S. in (2010)
The Marketing Review,volume 10,issue 1 , Vol. 10, Iss. 1, 2010-03 , pp.A critical account of the process of branding: towards a synthesis
By El-Amir Ayman,Burt Steve in (2010)
The Marketing Review,volume 10,issue 1 , Vol. 10, Iss. 1, 2010-03 , pp.A perusal of extant literature on market orientation - concern for its implementation
By Kaur Gurjeet,Gupta Mahesh C. in (2010)
The Marketing Review,volume 10,issue 1 , Vol. 10, Iss. 1, 2010-03 , pp.