Journal of Customer Behaviour,volume 8,issue 4  (12-2015)

Period of time： 2015年4期

Publisher： Westburn Publishers Ltd

Founded in： 2000

Total resources： 49

ISSN： 1475-3928

Subject： F7 Trade Economy

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Journal of Customer Behaviour,volume 8,issue 4

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Editorial

By Baker Michael J. in (2009)

Journal of Customer Behaviour,volume 8,issue 4 , Vol. 8, Iss. 4, 2009-12 , pp. 299-305

Westburn Publishers Ltd

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Mass-customised products: are they bought for uniqueness or to overcome problems with standard products?

By Michel Stefan,Kreuzer Michael,Stringfellow Anne,Schumann Jan H. in (2009)

Journal of Customer Behaviour,volume 8,issue 4 , Vol. 8, Iss. 4, 2009-12 , pp. 307-327

Westburn Publishers Ltd

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Factors influencing donation switching behaviour among charity supporters: an empirical investigation

By Bennett Roger in (2009)

Journal of Customer Behaviour,volume 8,issue 4 , Vol. 8, Iss. 4, 2009-12 , pp. 329-345

Westburn Publishers Ltd

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Suggestibility as an operant factor in advertising effects, cognitive defences and the issue of consumer sovereignty

By Wesson David in (2009)

Journal of Customer Behaviour,volume 8,issue 4 , Vol. 8, Iss. 4, 2009-12 , pp. 347-359

Westburn Publishers Ltd

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Exploring the influences of perceived interactivity on consumers' e-shopping effectiveness

By Park Mijung,Park JungKun in (2009)

Journal of Customer Behaviour,volume 8,issue 4 , Vol. 8, Iss. 4, 2009-12 , pp. 361-379

Westburn Publishers Ltd

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Book Review

By Baker Michael J. in (2009)

Journal of Customer Behaviour,volume 8,issue 4 , Vol. 8, Iss. 4, 2009-12 , pp. 381-384

Westburn Publishers Ltd

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Total 6 item(s)