e-Mass customisation apparel shopping: effects of desire for unique consumer products and perceived risk on purchase intentions

Author: Kang Ju-Young M.   Kim Eundeok  

Publisher: Taylor & Francis Ltd

ISSN: 1754-3266

Source: International Journal of Fashion Design, Technology and Education, Vol.5, Iss.2, 2012-07, pp. : 91-103

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Abstract