The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood: A modelling approach

Author: Yeung Ruth   Yee Wallace   Morris Joe  

Publisher: Emerald Group Publishing Ltd

ISSN: 0007-070X

Source: British Food Journal, Vol.112, Iss.3, 2010-01, pp. : 306-322

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content