Brand familiarity and tasting in conjoint analysis: An experimental study with Croatian beer consumers

Author: Cerjak Marija   Haas Rainer   Kovacic Damir  

Publisher: Emerald Group Publishing Ltd

ISSN: 0007-070X

Source: British Food Journal, Vol.112, Iss.6, 2010-06, pp. : 561-579

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract