Generation Y preferences for wine: An exploratory study of the US market applying the best-worst scaling

Author： Chrysochou Polymeros   Krystallis Athanasios   Mocanu Ana   Lewis Rachel Leigh  

Publisher： Emerald Group Publishing Ltd

ISSN： 0007-070X

Source： British Food Journal, Vol.114, Iss.4, 2012-04, pp. : 516-528

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