The Fuzzy Industry Maturity Grid (FIMG): Its Application to the Singapore Banking Industry

Author: Tay Poh Huat   Ong Seow Eng  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.12, Iss.4, 1994-04, pp. : 32-44

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Abstract