The International Journal of Bank Marketing

Publisher: Emerald Group Publishing Ltd

Founded in: 1983

Total resources: 140

E-ISSN: 1758-5937

ISSN: 0265-2323

Subject: F8 Finances

Favorite

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

The International Journal of Bank Marketing

Menu

Storytelling as a means to increase consumers' processing of financial information

By Hauff Jeanette Carlsson,Carlander Anders,Gamble Amelie,Gärling Tommy,Holmen Martin in (2014)

The International Journal of Bank Marketing , Vol. 32, Iss. 6, 2014-08 , pp. 494-514

Emerald Group Publishing Ltd

Abstract Access to resources Recommend Favorite