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The International Journal of Bank Marketing, Vol. 15, Iss. 2, 1997-04 ,pp. : 39-47

Emerald Group Publishing Ltd

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The Affinity Credit Card Relationship: Can it Really be Mutually Beneficial?

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Journal of Marketing Management, Vol. 15, Iss. 7, 1999-10 ,pp. : 603-616

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The impact of a prestigious partner on affinity card marketing

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A comparative analysis of the affinity card market in the USA and the UK

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A reassessment of market power among credit card banks

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