Construction and testing of a knowledge-based system in retail bank marketing

By Davies Fiona   Moutinho Luiz   Curry Bruce  

The International Journal of Bank Marketing, Vol. 13, Iss. 2, 1995-02 ,pp. : 4-14

Emerald Group Publishing Ltd

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The effect of internal marketing on organisational commitment among retail bank managers

By Caruana Albert   Calleya Peter  

The International Journal of Bank Marketing, Vol. 16, Iss. 3, 1998-03 ,pp. : 108-116

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The Role of Customer-contact Personnel in the Marketing of a Retail Bank's Services

By Julian Craig C   Ramaseshan B  

International Journal of Retail & Distribution Management, Vol. 22, Iss. 5, 1994-05 ,pp. : 29-34

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International Aspects of Bank Marketing

By Turnbull Peter W.  

European Journal of Marketing, Vol. 16, Iss. 3, 1993-12 ,pp. : 102-105

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Multi-channel marketing in the retail environment

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Journal of Consumer Marketing, Vol. 21, Iss. 5, 2004-05 ,pp. : 356-359

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