Successful new-to-the-market versus ?me-too? retail financial services: The influential role of marketing, sales, EDP/systems and operations

Author： Papastathopoulou Paulina G.   Gounaris Spiros P.   Avlonitis George J.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.24, Iss.1, 2006-01, pp. : 53-70

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