The effects of stake, satisfaction, and switching on true loyalty: a financial services study

Author: Licata Jane W.   Chakraborty Goutam  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.27, Iss.4, 2009-06, pp. : 252-269

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract