Author: Morrin Maureen Broniarczyk Susan Inman J. Jeffrey
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-2323
Source: The International Journal of Bank Marketing, Vol.29, Iss.5, 2011-07, pp. : 433-450
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Brand vulnerability to product assortments and prices
By Dass Mayukh Kumar Piyush Peev Plamen P.
Journal of Marketing Management, Vol. 29, Iss. 7-8, 2013-05 ,pp. :