An integrated framework to improve quality and competitive positioning within the financial services context

Author： Paltayian George N.   Georgiou Andreas C.   Gotzamani Katerina D.   Andronikidis Andreas I.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.30, Iss.7, 2012-10, pp. : 527-547

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