Cluster Analysis for Market Segmentation

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.14, Iss.7, 1993-12, pp. : 422-435

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Cluster analysis and market segmentation

By Christopher Martin

European Journal of Marketing, Vol. 3, Iss. 2, 1969-06 ,pp. : 99-102

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market segmentation by factor analysis

By Doyle P.M.

European Journal of Marketing, Vol. 6, Iss. 1, 1993-12 ,pp. : 1-6

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market segmentation via structured click stream analysis

By Wen Kuang-Wei Peng Kuo-Fang

Industrial Management & Data Systems, Vol. 102, Iss. 9, 2002-11 ,pp. : 493-502

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market Segmentation and Competitive Analysis for Supermarket Retailing

By Segal Madhav N Giacobbe Ralph W

International Journal of Retail & Distribution Management, Vol. 22, Iss. 1, 1994-01 ,pp. : 38-48

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling

By Ahuja Vandana Medury Yajulu

Journal of Targeting, Measurement and Analysis for Marketing, Vol. 19, Iss. 3-4, 2011-09 ,pp. : 173-182

Palgrave Macmillan Ltd

Access to resources Recommend Favorite