Author： Wen Kuang-Wei Peng Kuo-Fang
Publisher： Emerald Group Publishing Ltd
ISSN： 0263-5577
Source： Industrial Management & Data Systems, Vol.102, Iss.9, 2002-11, pp. : 493-502
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Cluster Analysis for Market Segmentation
European Journal of Marketing, Vol. 14, Iss. 7, 1993-12 ,pp. :
Access to resources
Recommend
Cluster analysis and market segmentation
European Journal of Marketing, Vol. 3, Iss. 2, 1969-06 ,pp. :
Market segmentation by factor analysis
By Doyle P.M.
European Journal of Marketing, Vol. 6, Iss. 1, 1993-12 ,pp. :