The Definition of Market Segments for Leisure Centre Services: Theory and Practice

By Yorke D. A.  

European Journal of Marketing, Vol. 18, Iss. 2, 1993-12 ,pp. : 100-113

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The youth market for internet banking services: perceptions, attitude and behaviour

By Chau Vinh Sum   Ngai Liqing W.L.C.  

Journal of Services Marketing, Vol. 24, Iss. 1, 2010-01 ,pp. : 42-60

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Dental services marketing: do market segments based on usage rate differ in terms of determinant attributes?

By Wang Zhengyuan   Janda Swinder   Rao C.P.  

Journal of Services Marketing, Vol. 10, Iss. 4, 1996-04 ,pp. : 41-55

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market Segments: Fallacies and Faults

By David Tonks   Marc Farr  

The Marketing Review, Vol. 2, Iss. 2, 2001-06 ,pp. : 187-203

Westburn Publishers Ltd

Access to resources Recommend Favorite

Validity and the design of market segments

By Tonks David Graham  

Journal of Marketing Management, Vol. 25, Iss. 3-4, 2009-04 ,pp. : 341-356

Routledge Ltd

Access to resources Recommend Favorite