Publisher: Emerald Group Publishing Ltd
Founded in: 1987
Total resources: 139
ISSN: 0887-6045
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Services Marketing
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Exploring dualities of service innovation: implications for service research
By Anderson Laurel,Brodie Roderick J.,Edvardsson Bo,Kristensson Per,Lervik-Olsen Line,Sebastiani Roberta,Andreassen Tor Wallin,Anderson Laurel,Anderson Laurel in (2015)
Journal of Services Marketing , Vol. 29, Iss. 6-7, 2015-09 , pp.Relative measures in service research
By Aksoy Lerzan,Hogreve Jens,Lariviere Bart,Ordanini Andrea,Orsingher Chiara in (2015)
Journal of Services Marketing , Vol. 29, Iss. 6-7, 2015-09 , pp.An investigation into gamification as a customer engagement experience environment
By Harwood Tracy,Garry Tony in (2015)
Journal of Services Marketing , Vol. 29, Iss. 6-7, 2015-09 , pp.Fresh thinking in services marketing: contemporary, cutting-edge and creative thoughts
By Russell-Bennett Rebekah,Baron Steve in (2015)
Journal of Services Marketing , Vol. 29, Iss. 6-7, 2015-09 , pp.Customer-dominant logic: foundations and implications
By Strandvik Tore,Strandvik Tore in (2015)
Journal of Services Marketing , Vol. 29, Iss. 6-7, 2015-09 , pp.When gambling is healthy: the restorative potential of casinos
By Rosenbaum Mark S.,Wong Ipkin Anthony in (2015)
Journal of Services Marketing , Vol. 29, Iss. 6-7, 2015-09 , pp.Seeing the big picture in services marketing research: infographics, SEM and data visualisation
By Ashman Rachel,Patterson Anthony in (2015)
Journal of Services Marketing , Vol. 29, Iss. 6-7, 2015-09 , pp.A holistic management tool for measuring internal marketing activities
By Huang Yu-Ting,Rundle-Thiele Sharyn in (2015)
Journal of Services Marketing , Vol. 29, Iss. 6-7, 2015-09 , pp.Understanding consumer loyalty to technology-based self-services with credence qualities
By Schuster Lisa,Proudfoot Judy,Drennan Judy in (2015)
Journal of Services Marketing , Vol. 29, Iss. 6-7, 2015-09 , pp.Resource integration in liminal periods: transitioning to transformative service
By Cheung Lilliemay,McColl-Kennedy Janet R. in (2015)
Journal of Services Marketing , Vol. 29, Iss. 6-7, 2015-09 , pp.