Author: McTavish Ronald
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.18, Iss.6-7, 1993-12, pp. : 30-42
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The Organisation of High-Technology Product Innovation
By Johne F.A.
European Journal of Marketing, Vol. 18, Iss. 6-7, 1993-12 ,pp. :
Understanding product flexibility using SAP–LAP approach
By Shalender Kumar Singh Nripendra
Journal of Strategic Marketing, Vol. 22, Iss. 2, 2014-02 ,pp. :