Publisher: Springer Publishing Company
Founded in: 1989
Total resources: 48
E-ISSN: 1573-059X
ISSN: 0923-0645
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Marketing Letters
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Toward understanding passive opportunism in dedicated channel relationships
By Crosno Jody,Manolis Chris,Dahlstrom Robert in (2013)
Marketing Letters , Vol. 24, Iss. 4, 2013-12 , pp.Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
By Griffin Abbie,Josephson Brett,Lilien Gary,Wiersema Fred,Bayus Barry,Chandy Rajesh,Dahan Ely,Gaskin Steve,Kohli Ajay,Miller Christopher,Oliva Ralph,Spanjol Jelena in (2013)
Marketing Letters , Vol. 24, Iss. 4, 2013-12 , pp.Experience, socialization and customer retention: Lessons from the dance floor
By Giudicati Gianna,Riccaboni Massimo,Romiti Anna in (2013)
Marketing Letters , Vol. 24, Iss. 4, 2013-12 , pp.More than just a utensil: The influence of drinking straw size on perceived consumption
By Lin Hung-Ming,Lo Hui-Yi,Liao Yu-Sung in (2013)
Marketing Letters , Vol. 24, Iss. 4, 2013-12 , pp.Price or quality? The influence of fluency on the dual role of price
Marketing Letters , Vol. 24, Iss. 4, 2013-12 , pp.Customization of online advertising: The role of intrusiveness
By Doorn Jenny,Hoekstra Janny in (2013)
Marketing Letters , Vol. 24, Iss. 4, 2013-12 , pp.The impact of jump bidding in online auctions
By He Yongfu,Popkowski Leszczyc Peter in (2013)
Marketing Letters , Vol. 24, Iss. 4, 2013-12 , pp.The effects of advertisement picture likeability on information search and brand choice
Marketing Letters , Vol. 22, Iss. 2, 2011-06 , pp.The value of celebrity endorsements: A stock market perspective
Marketing Letters , Vol. 22, Iss. 2, 2011-06 , pp.