Marketing Letters

Publisher: Springer Publishing Company

Founded in: 1989

Total resources: 48

E-ISSN: 1573-059X

ISSN: 0923-0645

Subject: F7 Trade Economy

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Marketing Letters

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Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda

By Griffin Abbie,Josephson Brett,Lilien Gary,Wiersema Fred,Bayus Barry,Chandy Rajesh,Dahan Ely,Gaskin Steve,Kohli Ajay,Miller Christopher,Oliva Ralph,Spanjol Jelena in (2013)

Marketing Letters , Vol. 24, Iss. 4, 2013-12 , pp. 323-337

Springer Publishing Company

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