The future of consumer branding as seen from the picture today

By Boze Betsy V   Patton Charles R  

Journal of Consumer Marketing, Vol. 12, Iss. 4, 1995-04 ,pp. : 20-41

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

To have or not to have? Ethics and regulation of direct to consumer advertising of prescription medicines

By Hoek Janet   Gendall Philip  

Journal of Marketing Communications, Vol. 8, Iss. 2, 2002-06 ,pp. : 71-85

Routledge Ltd

Access to resources Recommend Favorite

A Content Analysis of Men and Women in Canadian Consumer Magazine Advertising: Today's Portrayal, Yesterday's Image?

By Zhou N.   Chen M.Y.T.  

Journal of Business Ethics, Vol. 16, Iss. 5, 1997-04 ,pp. : 485-495

Springer Publishing Company

Access to resources Recommend Favorite

Advertising self-regulation: Clearance processes, effectiveness and future research agenda

By Bian Xuemei   Kitchen Philip   Teresa Cuomo Maria  

The Marketing Review, Vol. 11, Iss. 4, 2011-12 ,pp. : 393-414

Westburn Publishers Ltd

Access to resources Recommend Favorite

Social media and international advertising: theoretical challenges and future directions

By Okazaki Shintaro   Taylor Charles R.  

International Marketing Review, Vol. 30, Iss. 1, 2013-02 ,pp. : 56-71

Emerald Group Publishing Ltd

Access to resources Recommend Favorite